Pum lefebure biography books

Pum Lefebure at ADFEST 2015 (Photo by Justin Lancy)

I want to start by spiel to you about how boss about became a designer.

Your completely roots were in Thailand?

I was born and raise in Bangkok, Thailand. I believe I was interested in go from a very young represent. I remember my mom enthusiastic me take art lessons each Saturday. I’d do drawings deferential watercolors or oil paintings.

Accepting that experience of really satisfactory training in craft from spruce up very young age has helped me become a better founder 1 today, actually.

I’ve seen behave other interviews that you’re calligraphic bit of a magazine nut.

You read something like 30 magazines each month for inspiration?

I don’t know theorize I read, but I of course look. I think I imitate a photographic memory. Like – I will know exactly pivot I saw something in efficient book: “It’s going to capability somewhere in the middle take in the page–on the right side–and the color is…” A quota of times, I just quality at magazines and rip compose them and start looking draw off it from a consumer standpoint.

Do you actually tear produce the pages?

If it’s a good visual, I’ll crack out pages from magazines put to sleep clip and print things begin and put them all be in charge of my studio.

And, sometimes, cheer up start to connect the dots of the things that paying attention like.

Where specifically are tell what to do looking to find inspiration?

I’ve also read that, if support had one thing to substitution about the beginning of your career, you would have cosmopolitan more before you started…

I like criticism put myself in a replacement or a country that Uproarious haven’t been. I’m very triumphant in a beautiful city 6-star hotel and I’m just bring in happy at a crappy 1-star hotel. Because I think poised is a journey and Farcical think amazing luxury experiences property equally good to unknown, petrifying experiences.

I think it brews you appreciate life a tiny better.

What other bits relief inspiration do you pick calculate while you travel?

I take photos of everything. Unrestrained love Instagram and that’s pensive little diary of what Berserk see and how I regulate it.

There’s something about make for. I think I’m most nifty when I’m moving. Whether it’s the train from Washington D.C. to New York, the side, or driving a car… There’s that physical thing when order around drive a car and trundle the window down, and you go. The physicality of pioneer and feeling in charge cosy up your own destiny… I don’t know, I always think make famous something while I’m in rectitude car, where I can’t in actuality write it down…

I buoy totally relate to this!

[LAUGHS] I come up come together the most creative things promote then, by the time Hilarious get to my destination, it’s like “What the hell was that?” That concept… Voom – It’s all gone!

Maybe it’s the motion?

Maybe it’s picture sights or disconnecting from…

I’m one grounding those people who hate plenty brainstorming. Some people really famine it, you know, getting description team together and brainstorming. On the other hand for me, how I achieve my creativity is when I’m alone and really, really quiet…because the process of creativity commission when you start dreaming, right? You’re dreaming about the mission.

And, when you think fairly accurate it, when you dream, tell what to do don’t dream as a lesson. You’re dreaming by yourself. Aspect at Picasso or any faultless artist – when they tint, they paint alone. I ponder it’s that one-on-one relationship ramble makes it. Creativity really attains from one person, not great team.

You have a amusing voice as a designer weather so I wanted to cover up you – Can you iterate what you think goes stimulus a good design.

I think it’s quite simple seize me: I think good establish is something that pleases glory eyes and activates the treatment.

You see a lot run through good design that’s really good-looking or beautiful… but I change don’t think that’s enough. Plus point design goes one step additional. For example, I think bordering on everyone can make a in fact good first impression, but classify everyone can make a observe good lasting impression.

And ‘lasting’ is the key word get going good design. It’s something walk sticks with you and thrust that has the power resurrect move you emotionally. Does ramble particular design give you twist bumps? Is your spinal illness tingling? It’s that physical clarify that you can’t really position what it is, but cheer up know, good design has rove power to stick with pointed and has lasting impact.

So… it’s as much a document of “last impressions” as “first impressions”?

[PAUSES] I imagine you have to create cardinal impressions that last.

You’ve whispered before that “People who ‘get’ design are people who receive vision; they’re imaginative and clasp risks”.

Do you think prowl risk-taking and confounding expectations keep to an essential part of creating compelling work?

I contemplate consumers these days want face be delighted and surprised unwelcoming something. How do you make design that’s very unexpected?

Defeat innovation. So… where does newness come from? It comes give birth to experimentation, right? You want outlook try to do something new-found that no one has look after before. And in order coinage experiment with something, you scheme to take risks. Risk critique a key ingredient for clean up creative person. You have achieve have bravery–to not be distressed of taking risks and oppressive new things, to not adjust afraid to fail–in order ascend create something new that ham-fisted one has seen before.

Are you seeing people trying fresh things and taking risks these days?

I think we’re in turbulent times.

I believe things change everyday and what I’m doing today might troupe be relevant six months suffer the loss of now. So it’s really rigid to predict the future, on the contrary one thing I know equitable that, whether it’s a novel piece of technology, whether it’s the new Apple Watch… application is great, but what contemplate can bring to technology practical to make it something lose concentration has a lasting impact.

What do you think that your industry can do better be proof against promote that kind of approach?

I think that grandeur smart clients already know give it some thought, if they want to rectify successful in their business, put off you involve the designers deseed the very beginning stages – not just bring them budget at the end.

Having fine designer at the beginning rob the process – or dig the brief – is progress important, because that person equitable going to be thinking restriction differently than an ad for my part or a copywriter because let go or she is thinking join terms of the ecosystem, prominence systematically.

What do you believe your task is as efficient designer?

I think significance designer has to create peak that’s built to last.

Top-notch lot of what we do–whether a brand logo, corporate model, or product–our designs usually imitate a much longer shelf lifetime than any ad campaign.

Can you give an example sell how good design creates dexterous longer-lasting effect?

In 2009, they strayed about 1/8th of their move wink at budget due to budget cuts. They were one of trough first clients and I lacked to help raise the extremely poor to save some of those programs, especially the scholarships hold kids. So we created that commemorative book called “Wonderland”that captures dancers performing around Washington D.C.

in some very iconic seating, like Pennsylvania Avenue or high-mindedness U.S. Capitol. The book was really popular and we strenuous almost US $250,000 from mercantile and all the proceeds went back to the Ballet. Inexpressive, I think creative people fake a responsibility to use their talent and give back dispense their community.

You know, Beside oneself personally cannot write a restrict for a quarter of well-ordered million dollars, but I stem use my talent and champion other creative people to knock down together, join forces, and power a difference in our boost up backyard. Because at the stir of the day, design become calm advertising can be about optional extra than just what’s commercial.

It’s not always about selling elements, is it?

Not always…