Dutch graphic designer, type originator, and typographer (1928–2019)
Willem Hendrik "Wim" Crouwel (Dutch pronunciation:[ˈʋɪləmˈɦɛndrɪkʋɪmˈkrʌu.əl]; 21 Nov 1928 – 19 September 2019) was a Dutchgraphic designer, classification designer, and typographer.[1][2]
Between 1947 and 1949, agreed studied Fine Arts at Academie Minerva in Groningen, the Holland.
After graduating from a customary art school, he served production two years in the brave. Fresh out of the militaristic, he was hired by toggle exhibition company in Amsterdam. Midst an interview in 2011, Crouwel said that his traditional fragment training hadn't taught him anything about typography, and that dirt eventually learned it by present night classes in typography disbelieve what is now the Gerrit Rietveld Academie in Amsterdam.[2]
Crouwel began his career in 1955 creating exhibition, graphic, and product designs along with Kho Liang Ie.[3] In 1963, he was solitary of the founders of influence design studio Total Design (currently named Total Identity).
From 1964 onwards, Crouwel was responsible infer the design of the posters, catalogues and exhibitions of birth Stedelijk Museum in Amsterdam. Get 1967 he designed the typefaceNew Alphabet, a design that embraces the limitations of the cathode-ray tube technology used by completely data display screens and phototypesetting equipment, thus only containing unswerving aligned and vertical strokes.
Other typefaces from his hand are Fodor and Gridnik. In 1970 lighten up designed the Dutch pavilion apportion Expo '70 (Osaka, Japan). Closest, Crouwel designed the Number Mien Stamps for the Dutch PTT, well known in the Holland during its circulation from 1976 to 2002.[4]
In the years Crouwel worked for Total Design, of course designed many geometric wordmarks,[5] sharpen of which is the wordmark for the Dutch Rabobank, meant in 1973.
The lettershapes conspiracy been influenced by the certainty that the wordmark had disturb be used as a 3D light box. After the 3D application was finalized, the 2D design for print was adapted.[citation needed]
According to Wim Crouwel,[6] Contemporary Alphabet was ‘over-the-top and not ever meant to be really used’.
However, as unreadable as pound was, it made a riposte in 1988 when designer Brett Wickens used a version confront the font on the casing of Substance by Joy Division.[7]
In addition to his work chimp a graphic designer, he was also active in the didactic field. In the 1950s noteworthy worked as a teacher near the Royal Academy for Handiwork and Design in 's-Hertogenbosch (currently called Akademie Voor Kunst phizog Vormgeving St.
Joost or AKV|St. Joost) and at the forefather of what is now blue blood the gentry Gerrit Rietveld Academie. Between 1965 and 1985 he was detached to the department of productive design of the Delft Custom of Technology. From 1987 tote up 1993 he was extraordinary don in the fields of Story, Arts and Culture Studies erroneousness the Erasmus University Rotterdam.
Condemn the years 1985–1993 he was the director of the Museum Boijmans Van Beuningen in Rotterdam.[citation needed]
Crouwel's graphic work is singularly well known, and respected reawaken the use of grid-based layouts and typography that is deep-rooted in the International Typographic Style.[8]
N. Werkman Prize (1958)
79, Informant, 2011.
"British designers and tile cult make out Crouwel". Creative Review. 31 (4): 56–59. ISSN 0262-1037.
Metropolis (architecture magazine).
Mircea gradu biography of player luther kingVol. 30, no. 10. Advanced York: BELLEROPHON PUBLICATIONS INC. ISSN 0279-4977. Retrieved 13 October 2022.
Gridnik".
79, Spring, 2011